September, 2013

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Reaching The Millennial Generation

Millennials

Does your church prioritize reaching the Millennial Generation?  Studies show that they are the largest generation in half a century, and their participation in church is declining rapidly.  Millennials are people born between 1980 and 2000.  They’re tech savvy.  They’re educated, and they’re passionate.  One of the ways to reach any generation is to meet them where their passions are.  According to Dr. Rick McClatchy, Millennials are deeply passionate about four things:

  1. Service
  2. Relationships
  3. Diversity
  4. Cooperation

Did you notice a few things missing? Flashy programs, stupid games, lock-ins, and Christian concerts didn’t make the list. If your youth ministry program aligns with the above values, then older high-school students may not turn elsewhere to find them.  Also, many youth volunteers (and potential youth volunteers) are in their twenties and thirties.  If your student ministry (and your church as well) care about getting Millennials involved, then LET THEM SERVE!  But beware, they are not interested in serving to just get more butts in seats at your church. They desire to make a significant difference in the world.  That means Millennials are looking for a deeply fulfilling way to serve.  Perhaps they would be great as a sponsor on your next mission trip, as a small group leader, or even as your church’s next youth pastor!

Here is a great video from Dr. Rick McClatchy that lays out ways to reach Millennials.  If we don’t think about this, the church in America could be dead in 30 years.  That means this video is probably worth 15 minutes of your time:

4 – Engaging Millennials – Rick McClatchy from Cooperative Baptist Fellowship on Vimeo.